In the near future, regulated sports gambling will become the norm in most states. This will likely result in more sports gambling and the use of real-time analytics. However, this will not necessarily help bookies or bettors. The NFL, MLB, and the Professional Golfers’ Association are likely to receive the most money from regulated sports gambling.
The NFL, for instance, has partnered with sports betting websites to increase viewership and improve the fan experience. The NBA has also made deals with MGM Resorts, which will give it access to official data. According to Gallaway, data will be a big part of sports gambling in the future. Additionally, MLB has said it plans to develop a sports gambling app. DraftKings, however, has denied any such deal.
The sports gambling industry is undergoing a transformation and will need to make difficult decisions about its future. The industry’s future is tied to public health, the economy, technology, and the sporting culture of the United States. Despite these obstacles, there are signs of life in the industry. Regulatory efforts are underway in order to ensure that the new industry stays afloat.
The growth of sports gambling is accelerating, and new investment platforms and tools are emerging. Hedge funds and other investment firms are recognizing the potential of this emerging industry as a viable financial market. New players and platforms are stepping in and helping to democratize sports betting. In addition to casinos and sports books, online sports betting platforms are becoming increasingly popular.